Will “Beyond Tobacco” be a Game-Changer for this Hemp Stock?

There’s been some recent buzz about studies that have demonstrated the efficacy of CBD cigarettes to help curb tobacco addition. Hemp companies such as TAAT Lifestyle and Wellness are looking to capitalize on this with their new, nicotine-free, “Beyond Tobacco” product line. But will “Beyond Tobacco” be a game-changer for this hemp stock?

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TAAT Lifestyle & Wellness is a British Columbia-based early-stage life sciences company that recently changed its ticker symbol on the Pink market from MOLOF to TOBAF. The company is undertaking this application to up list from the Pink market to the OTC in order to ensure greater transparency to its US investors. Listing qualification of the OTC requires a company to comply with high financial standards, sound corporate governance, and all the norms pertaining to security laws. Therefore, TAAT’s endeavor to get itself listed as a hemp stock on the OTC will enhance its credibility in the market.

Gearing up for the launch of “Beyond Tobacco”

TAAT’s flagship brand Taat Herb Co. has developed a nicotine-free alternative to conventional cigarettes known as “Beyond Tobacco”. The company is gearing up for the launch of this product in Q4 of 2020 and taking tangible steps to ensure its success.

“Beyond Tobacco” cigarettes are made of a proprietary blend of premium hemp with rich flavor. These cigarettes will not have the taste or flavor of traditional cannabis. Besides an “Original” tobacco flavor, Beyond Tobacco will also be available in a “Menthol” Version.

Acquires Redwood for a strong distribution network

Earlier in July, the penny hemp stock announced that it has entered into a letter of intent to acquire Redwood Reserves for $1.15 million and 2.39 common shares. Redwood is one of the largest and best-established hemp cigarette brands in the US. This acquisition would help TAAT to gain access to Redwood’s robust hemp distribution network which will also boost the reach of Beyond Tobacco to as many hemp consumers as possible.

Further, this alliance would provide a cost-efficient manufacturing capacity to TAAT. The hemp stock would realize cash flow from Redwood’s ongoing business activities after the acquisition is completed. TAAT is also hopeful that Redwood’s range of products can complement TAAT’s Beyond Tobacco after its highly-anticipated hemp product launch in Q4 2020.

Ramps up distribution and appoints new CEO ahead of the launch

TAAT doesn’t just want to depend on Redwood alone for distribution of Beyond Tobacco. At the end of July, it entered into a new distributorship agreement with California’s West Coast Vape Supply in a year-long comprehensive distribution agreement. Besides an e-commerce platform with over 300,000 customers, West Coast Vape has a distribution network covering over 20,000 retail stores across the US.

The hemp company also appointed Setti Coscarella, former lead strategist at Philip Morris International, as its new CEO ahead of the product launch. TAAT believes that Coscarella can enhance the initial as well as the long-term performance of Beyond Tobacco post its planned launch in Q4.

It is evident that TAAT is leaving no stone unturned for ensuring a successful launch of Beyond Tobacco hemp cigarettes later this year. We will be keeping tabs on the buzz that this new product generates and how it boosts the company’s market positioning – and, ultimately, the value of this penny hemp stock.

Will “Beyond Tobacco” be a Game-Changer for this Hemp Stock?

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Will “Beyond Tobacco” be a Game-Changer for this Hemp Stock?