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Although the worst of the pandemic seems to be over, the new normal is here. Things will probably remain the same for the foreseeable future because the fear of the virus prevails. Businesses across the US have reopened, but many companies have embraced the hybrid model for the long haul. An economic downturn is impending for most industries, but a few lucky ones have witnessed an uptick. The cannabis industry is among the winners, and it is likely to emerge even stronger in the new normal. Let us explain why the cannabis industry is emerging as a winner in the new normal. 

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Related: Top 5 Cannabis Stocks for 2021

Cannabis: Proven Wellness Aid

The pandemic has made Americans are more conscious about their health than ever. The wellness boom is here to stay, and the focus is on holistic healing. Cannabis has come ahead as a game-changer as thousands of people consider it a savior. Medical research validates their claims by showing its efficacy for treating chronic pain, insomnia, and anxiety. Consumers relied on it to stay sane and healthy during the extended lockdowns.

Related: International Players Aid in the Cannabis Market’s Expansion

The trust and credibility for cannabis have come a long way in this phase, as it is no longer seen as a recreational substance. It is a proven wellness aid with a growing consumer base in the country. But why is the cannabis industry emerging as a winner in the new normal?

Government Support for Cannabis During the New Normal

Another reason for the immense popularity of the domain is the government support that came its way during the pandemic. As you may already know, cannabis already has a legal status in many states across the US, including California. But things turned even better when the US government included it in the list of essentials during the lockdowns in 2020. Sales figures went soaring even as dispensaries were closed physically.

Related: Rite Aid Stocks Shelves with CBD Products, Extinguishes E-Cigarette Sales

Most continued working online with facilities like doorstep delivery and curbside pickup. Even as foot traffic returns, buyers in California can shop safely at a santa cruz dispensary by ordering online and picking in-store. These efforts to ensure safety by sellers spell a bright future for the industry even as other industries struggle to make a comeback.

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Cannabis Job Creation in Legal States

The cannabis industry is doing its bit for the economic recovery of the country as well. After the pandemic hit, countless Americans lost their jobs, and businesses had to shut down. The crisis continues as job markets still run tight, and many companies are on the verge of closures. Thankfully, the cannabis sector is creating jobs in the legal states across the country. Apart from generating direct jobs in the manufacturing, processing, and retail sectors, it offers much more. Ancillary operations like e-commerce delivery, legal services, and packaging are opening up job opportunities. As the demand for these products surges, many entrepreneurs make a beeline to establish new businesses in the domain. 

Undoubtedly, the cannabis segment is emerging as a real hero for the American economy and people. The industry is making a big difference, from providing medicinal aid to generating jobs and businesses opportunities. The future looks bright for stakeholders and investors too, because the cannabis boom is here to stay. 

Why the Cannabis Industry Is Emerging As A Winner In The New Normal

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Market analysts expect the marijuana and hemp industry will have an annual value exceeding $75 Billion in the next decade. Is it too late to invest in marijuana stocks? No! This is the perfect time to invest.

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