Luxury Product Brand Retailer Barneys New York to Unveil Cannabis Section Called “The High End”
Retailer Barneys New York has announced that it will unveil a section that holds the best luxury products that are available with a “higher focus” on more than just cannabidiol (CBD). Along with CBD products the section will contain products with the psychoactive tetrahydrocannabinol (THC) ingredient of cannabis. The company has a partnership with cannabis company Beboe, who will provide top-shelf cannabis and Sherbinski brand vape pens.
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The new section, named “The High End”, will hold luxury products from both sides of the cannabis psychoactivity aisle that are curated to contain only what is considered as deluxe in the cannabis community. Glass blown pipes from California based artists Siemon and Salazar, luxury rolling paper made with 24 karat gold, and “top-shelf” cannabis from Beboe as well as the previously mentioned Sherbinski vape pen will be available for sale. The Sherbinski brand is known as a Californian cannabis cultivator that created what is considered as the “Louis Vuitton” of cannabis.
Daniella Vitale, Chief Executive Officer and President of Barneys New York, stated: “Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception. Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York.”
Creative Director of Barneys New York, Matthew Mazzucca, stated: “It just felt like this was a cultural shift that needed to be addressed.”
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Luxury Product Brand Retailer Barneys New York to Unveil Cannabis Section Called “The High End”
