HempFusion Wellness, Inc (OTC: CBDHF) is a leading health and wellness CBD (cannabidiol) company that distributes its family of brands, including HempFusion, Probulin Probiotics, Biome Research, and HF Labs, to approximately 4,000 retail locations across all 50 states of the United States and select international locations. The company now has 30 new products under development. CBDHF has more than doubled since we recommended it back in January 2021 – but should you invest in this hemp stock right now?
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Probulin: The Trojan Probiotic
HempFusion uses its probiotic products as the Trojan Horse to get access to new markets. In fact, its Probulin Probiotics brand contains no CBD at all. So it’s a great foot-in-the-door into new market verticals where CBD is not permitted. However, when rules in such countries catch up with the US and Canada, HempFusion will already have its distribution network ready. And if there’s one thing this company is good at, it’s distribution.
Speaking of distribution, the company recently made waves by increasing distribution to millions of new potential customers. HempFusion recently announced “…the launch of certain products through its wholly-owned subsidiary, Probulin Probiotics, LLC (“Probulin”), on Alibaba Group Holding’s Tmall Global (“Tmall”), the world’s largest cross border online marketplace reaching more than 750 million consumers in mainland China, Hong Kong, Macau and Taiwan.” HempFusion’s Chief Revenue Officer Jon Visser added, “This strategic launch provides us with a tremendous opportunity to reach one of the largest online consumer bases in the world and drive significant revenue for the Company..”.
Recognized as one of the fastest-growing probiotics brands in the US by SPINs syndicated data, HempFusion’s Probulin products are now available in eight countries around the world and represent the next generation of probiotics for digestive health and immune support based entirely on cultured food and scientifically studied strains. Having a product like Probulin in HempFusions arsenal is especially important because it takes plenty of time to enter new markets and build new brands.
Next Stop for HempFusion: The UK
HempFusion has acquired authority to deal in Ireland and is now awaiting distribution approval in the UK. It has submitted its dossier to the United Kingdom’s Regulatory Food Safety Agency. The UK is one of the largest markets in Europe and HempFusion “…believes the submission is an essential step in preparing for anticipated European Union regulations”.
The demand for CBD is high and is expected to grow to $13.4 billion by 2028 according to a report by Grand View Research. The report said: “Increasing awareness about the health benefits of cannabidiol (CBD), changing consumer opinion, and attitude toward CBD products are some of the key factors driving the demand for these products. Furthermore, increasing demand for cannabidiol from various end-user industries such as food and beverage, personal care and cosmetics, and pharmaceuticals is expected to trigger market growth…”
All told, it’s clear that HempFusion is on an incredible growth trajectory but should you buy this hemp stock right now?
Bottom Line: Should You Buy this Hemp Stock Right Now?
A major advantage that HempFusion has over peers like Charlotte’s Web and CV Services is the fact that it has FDA-listed OTC products (Food and Drug Administration). Its topical products provide relief to specific conditions like pain, acne, eczema, and more. FDA approval is notoriously hard to obtain and companies take up to 24 months before receiving approval. HempFusion has jumped through all the hoops and can now focus on the road ahead.
This is something that HempFusion has done regularly. It doesn’t mind putting in the hard work long before results will start to show. HempFusion did just that with the FDA and its move with Alibaba’s TMall shows that it is sticking to what it knows best.
Meanwhile, HempFusion’s OTC products continue to receive validation from its customers. HempFusion recently said “its OTC Topical Products have ranked number one in both sales dollars and units sold at a major Food & Drug Mass (FDM) retailer according to a recent NielsenIQ share report.”
In fact, the FDM channel represents the largest sales opportunity for the company’s products by dollar volume. According to Brightfield Group, in Q3, 2020, 41% of CBD consumers reported they recently started shopping in-store again for products that contain CBD; and CBD specialty retailers and pharmacies saw an uptick in consumer-reported purchasing.
Currently, this hemp stock trades at $2 and Cannin.com believes HempFusion is a strong buy for the long-term.
HempFusion: Should You Invest In This Hemp Stock Right Now?
Cannin Investment Group: Your Hemp Stocks Experts
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