Cronos Group Inc. (NASDAQ: CRON) announced on September 13th the company has officially launched a new recreational cannabis brand, Spinach™. The reason behind the new brand’s name is the company’s belief that using the word “spinach” will deter kids from having any appeal with the new brand. Spinach™ products consist of popular strains from Cronos’ genetic library.

This new brand of recreational cannabis products is Cronos’ second domestic brand. The company’s first brand, COVE™, is a premium brand of high quality, trimmed by hand, and never irradiated cannabis products.

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